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AI SEO & GEO Specialist Certification

Get found in search results — and cited in AI answers. Master technical SEO, helpful content and structured data, then extend them to Generative Engine Optimization (GEO): how AI answer engines crawl, choose and cite sources.

8 lessons · 4 Hours · Intermediate · exam: 15 questions in 25 minutes, pass mark 70%.

What you will learn

• Explain how search is shifting from ranked links to AI-generated answers
• Audit crawlability, robots.txt and Core Web Vitals
• Write people-first content that meets Google's helpful-content and spam policies
• Map keywords to search intent and add valid structured data
• Structure pages so AI answer engines can quote and cite them
• Control and measure how AI crawlers and assistants use your content

Syllabus

Search Foundations

1. From ten blue links to AI answers (25 min)
2. Technical foundations: crawling & Core Web Vitals (30 min)
3. Helpful content, E-E-A-T & AI-written pages (30 min)

Content & Structure

1. From keywords to search intent (25 min)
2. Structured data & rich results (30 min)

Generative Engine Optimization

1. GEO: becoming the cited source (35 min)
2. AI crawlers, robots.txt & llms.txt (30 min)
3. Measuring SEO & AI visibility (25 min)