# techCert

> techCert, run by techCert365 Academy (part of assist365), is an online certification platform for practical AI skills. All lessons are free and built around interactive in-browser exercises. Learners who complete a course can take a timed exam (15 questions, 25 minutes, pass mark 70%) and receive a certificate with a credential ID that anyone can verify at https://techcert.assist365.app/verify.

## Certifications

- [AI Prompt Engineer](https://techcert.assist365.app/courses/ai-prompt-engineer): Master the art of crafting precise, effective prompts for Large Language Models (LLMs) to maximize AI output quality. 8 lessons, 4 Hours, Intermediate.
- [AI Security Professional](https://techcert.assist365.app/courses/ai-security): Learn to identify and mitigate vulnerabilities in AI systems, preventing prompt injection, data poisoning, and model inversion. 8 lessons, 6 Hours, Advanced.
- [AI Marketing Specialist](https://techcert.assist365.app/courses/ai-marketing): Apply generative AI to audience research, content, personalization and campaign testing without sacrificing brand voice, accuracy or compliance. 8 lessons, 4 Hours, Intermediate.
- [AI SEO & GEO Specialist](https://techcert.assist365.app/courses/ai-seo-geo): Master technical SEO, helpful content and structured data, then extend them to Generative Engine Optimization (GEO): how AI answer engines crawl, choose and cite sources. 8 lessons, 4 Hours, Intermediate.

## Lessons

### AI Prompt Engineer

- [Introduction to LLMs: tokens & context](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/intro-to-llms)
- [Sampling: temperature & top-p](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/sampling)
- [Anatomy of an effective prompt](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/prompt-anatomy)
- [Zero-shot vs few-shot prompting](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/zero-vs-few-shot)
- [Chain-of-thought reasoning](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/chain-of-thought)
- [Structured output & delimiters](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/structured-output)
- [Advanced context management & RAG](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/context-management)
- [Evaluating & iterating on prompts](https://techcert.assist365.app/courses/ai-prompt-engineer/learn/evaluation)

### AI Security Professional

- [The AI threat landscape](https://techcert.assist365.app/courses/ai-security/learn/threat-landscape)
- [Understanding prompt injection](https://techcert.assist365.app/courses/ai-security/learn/prompt-injection)
- [Indirect injection & excessive agency](https://techcert.assist365.app/courses/ai-security/learn/agents-and-excessive-agency)
- [Defending against data poisoning](https://techcert.assist365.app/courses/ai-security/learn/data-poisoning)
- [Model extraction, inversion & membership inference](https://techcert.assist365.app/courses/ai-security/learn/model-extraction)
- [Securing AI APIs](https://techcert.assist365.app/courses/ai-security/learn/securing-ai-apis)
- [Output handling & sensitive data](https://techcert.assist365.app/courses/ai-security/learn/output-handling)
- [Monitoring, red teaming & incident response](https://techcert.assist365.app/courses/ai-security/learn/monitoring-response)

### AI Marketing Specialist

- [AI across the marketing funnel](https://techcert.assist365.app/courses/ai-marketing/learn/ai-in-the-funnel)
- [Audience research & personas with AI](https://techcert.assist365.app/courses/ai-marketing/learn/audience-research)
- [Brand voice & content briefs](https://techcert.assist365.app/courses/ai-marketing/learn/brand-voice)
- [Content at scale without losing quality](https://techcert.assist365.app/courses/ai-marketing/learn/content-at-scale)
- [Repurposing across channels](https://techcert.assist365.app/courses/ai-marketing/learn/multichannel)
- [Personalization & segmentation](https://techcert.assist365.app/courses/ai-marketing/learn/personalization)
- [Testing AI-generated variants](https://techcert.assist365.app/courses/ai-marketing/learn/testing-variants)
- [Compliance, disclosure & brand safety](https://techcert.assist365.app/courses/ai-marketing/learn/responsible-marketing)

### AI SEO & GEO Specialist

- [From ten blue links to AI answers](https://techcert.assist365.app/courses/ai-seo-geo/learn/search-to-answers)
- [Technical foundations: crawling & Core Web Vitals](https://techcert.assist365.app/courses/ai-seo-geo/learn/technical-foundations)
- [Helpful content, E-E-A-T & AI-written pages](https://techcert.assist365.app/courses/ai-seo-geo/learn/helpful-content)
- [From keywords to search intent](https://techcert.assist365.app/courses/ai-seo-geo/learn/keyword-to-intent)
- [Structured data & rich results](https://techcert.assist365.app/courses/ai-seo-geo/learn/structured-data)
- [GEO: becoming the cited source](https://techcert.assist365.app/courses/ai-seo-geo/learn/geo-principles)
- [AI crawlers, robots.txt & llms.txt](https://techcert.assist365.app/courses/ai-seo-geo/learn/ai-crawlers)
- [Measuring SEO & AI visibility](https://techcert.assist365.app/courses/ai-seo-geo/learn/measuring)

## Optional

- [Full lesson text](https://techcert.assist365.app/llms-full.txt): every lesson as Markdown
- [Verify a certificate](https://techcert.assist365.app/verify)
- [assist365](https://assist365.app): the parent hub, with VibeAssist, Examer and SOP Assist