Audience research & personas with AI

Lesson 2 of 8 · 30 min · part of the AI Marketing Specialist certification

Ask an LLM to "create a persona for our product" and you get a confident, plausible, made-up person. Synthetic personas are built from the model's stereotypes, not from your customers.

Use AI to analyze real evidence instead: reviews, support tickets, sales-call notes, survey answers, search queries. The model is excellent at clustering and summarizing that material — and you can trace every insight back to a source.

Interactive exercise: Invented persona vs. grounded insight

Interactive exercise: An evidence-based research workflow