techCert › AI Marketing Specialist

AI Marketing Specialist Certification

Use generative AI across the funnel — responsibly. Apply generative AI to audience research, content, personalization and campaign testing without sacrificing brand voice, accuracy or compliance.

8 lessons · 4 Hours · Intermediate · exam: 15 questions in 25 minutes, pass mark 70%.

What you will learn

• Decide where AI adds value in the marketing funnel — and where humans must lead
• Ground audience research and personas in real customer data
• Write content briefs that keep AI output on-brand and accurate
• Run an AI content pipeline with fact-checking and human review
• Personalize campaigns within privacy and consent rules
• Test AI-generated variants with sound statistics, and meet disclosure obligations

Syllabus

Foundations

1. AI across the marketing funnel (25 min)
2. Audience research & personas with AI (30 min)

Content Production

1. Brand voice & content briefs (30 min)
2. Content at scale without losing quality (30 min)
3. Repurposing across channels (20 min)

Optimization & Responsibility

1. Personalization & segmentation (30 min)
2. Testing AI-generated variants (30 min)
3. Compliance, disclosure & brand safety (30 min)